Thursday, September 23, 2010

Embrace Life - Always Wear A Seatbelt

This commercial had an extremely effective impact on me, and I think that whoever came up with the ideas did an amazing job. For example, when the coloured sequins were in the air, it was reminiscent of glass during a car accident and gave the entire commercial more meaning in my opinion. The idea of the man's daughter and wife being his "seatbelt" was an excellent way of saying that when you put on your actual seatbelt, you're not only protecting yourself but your family too.

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